A: …being diverse. The days of specializing in one specific genre of the market are coming to an end. (Shops should be) servicing as many customers as possible as well as all of their needs, wants and desires.

 

Mike DeFord

Marketing manager

Bully Dog Technologies

 

 

A: … getting the customer to realize how easy it is to improve the performance of their vehicle. Some tuning products don’t even require you to open the hood. Plug it in and five minutes later, you’re good to go.

 

A second issue facing shops is convincing the customer that they can use these products without voiding their factory warranty.  

 

Dan Nicholas

Vice president

JET Performance Products

 

 

A: … education. Knowing your product enables you to answer you customer’s questions and make sales!

 

Max Wyman

Marketing director

DiabloSport Inc.

 

 

A: … OE manufacturers voiding the warranty on a vehicle (that’s) using tuning products. This is making it harder to sell a tuner to someone with a brand-new vehicle still under warranty, and seems to be a bigger issue with the diesel trucks.

 

Hypertech engineers its tuning to be safe for the vehicle, even in the highest power settings. We simply don’t sell any feature or option in our programmers that could cause engine or drivetrain damage to a stock vehicle. Because of this, we can stand behind the factory warranty on any vehicle we offer a tuning product for.

 

Chris Crecelius

National sales manager

Hypertech

 

 

A: … keeping up with technology, and finding good employees to do the same.

 

Jay Payson

Sales and marketing

HP Tuners

 

 

A: … customers’ concerns about adding aftermarket modifications to vehicles and causing issues with OEM vehicles warranties. With new vehicles offering longer warranties, customers are reluctant to tune their vehicle until the warranty is over.

Also, giving customers the performance they need and want without causing emissions compliance issues. 

 

Jared Venz

Marketing manager

Edge Products