A: …making sure the customer knows what he is ordering so he ends up with what he wants. If he orders something custom, it is his responsibility to measure and provide accurate information, because we can’t see what he’s working with.

 

Ultimately, if what he gets is not what he wanted, well, he provided the information, so it’s really on him. However, in business, we end up absorbing a lot of this to keep good relations with consumers.

 

It is our responsibility to have a sales staff knowledgeable enough to know the ins and outs of every combination, past and present, that the consumer could possibly have in his hands on his end and be able to decipher the consumer’s provided information and intelligently question pieces of his information that do not feel right to the sales staff member.

 

Brian Shephard

Marketing Director

Currie Enterprises

Anaheim, Calif.

 

 

… try to understand that you are the expert and the customer may not understand the interaction of the parts he is ordering. Be genuine and look out for your customer’s best interests.

 

Become an expert and your customers will come to you for advice when they know you can be trusted to give great products and great customer service. 

 

Jeff Anderson

Marketing Director

Moser Engineering

Portland, Ind.

 

 

… “Would you like fries with that?” Unless the customer is buying the differential for a workbench decoration, they will need supporting components, such as carrier bearings, ring gear, speedometer gear, bolts, oil, gaskets, etc.

 

Knowing everything the customer will need and being able to offer it as a package increases sales and saves everyone time.

 

Scott Cole

Brand Administrator

Quaife Engineering

Motovicity Distribution

Madison Heights, Mich.

 

 

… to know the product, and be sure you are comparing apples to apples.

 

When you give a price for a Tiger Low Drag Rear, the customer should know that he is getting the best of the best. When that customer replies that he can get a rear for this much less somewhere else, ask him if he’d be getting low-drag bearings, polished ring and pinion, EDM low-drag seals, etc.

 

Chances are he received a price quote for a standard rear, which we also manufacture and can be as competitive as anyone. Remember apples to apples.

 

Gerald Williams 

President 

Tiger Quick Change 

Mount Ulla, N.C.