Racing
From drag racing to circle track, rally to autocross, the performance industry runs on racers' need for speed and the thrill of motorsports competition. See all Racing Articles »
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Sunday, February 19, 2012
Chips & modules help get the most out of every vehicle.
Would your customers believe it if you told them you could get more power out of their existing engine—and oftentimes more fuel efficiency at the same time—without ever turning a wrench?
...
Tuesday, February 14, 2012
Father and son fabricators Bill and Billy Utley build Pro Touring gems in Detroit.
For Bill Utley, the intention wasn’t ever to get actively involved in the business of building custom cars, and it certainly wasn’t to start a shop of his own.
To be...
Wednesday, January 25, 2012
Learn why liquid power enhancers are a solid investment.
Whether it’s racers, hot rodders or speed shops, everyone in the performance game is looking for an edge.
So, when you’ve done all you can to build the best vehicle, how can a driver add even more...
Wednesday, January 18, 2012
Strategies for making the most of the cylinder head market.
It doesn’t take a budding gearhead long to understand that cylinder heads are a quick and efficient way to add power to any engine.
Sometimes, buying heads is part of a bigger package purchase, along...
Friday, January 13, 2012
Serving the drag racing market, it’s always a matter of time.
Weeks, months and sometimes years of building and preparation.
Days of travel, practice, tuning and adjustments.
Hours of registration, check-in and setup.
Minutes of strategizing,...
Offering maintenance services can increase customer satisfaction.
By Jim McGowan
For speed shops with the space, ability and desire, offering maintenance services along with typical performance parts installs can add profits and increase customer satisfaction....