• The Sport Compact market includes Japanese, European and American models.

• The market is driven by enthusiasts who love their vehicles—and spend money on engines, bodies and suspensions.

• The Sport Compact market is a young, but knowledgeable group.
  • Can benefit from mature “gearhead” experience.
  • New opportunities provide foundation for the future.

• Popular motor sports driven by local shops and online communities take place on a regular basis:
  • Drifting
  • Drag racing
  • Time attack
  • Regional racing

Sport Compact Performance Trends

• The market is becoming less about looks, more about true performance.
• Sport compacts are influenced by street as well as a racing performance.
• The market is becoming more knowledgeable to all aspects of modifying a vehicle.

Sports Compact Parts

• Sport compact aftermarket products are in high demand; the entire car is a potential profit center.
• Knowledge and installation skills are important.
• Wheels and tires are the most popular upgrades, followed by cold-air intakes, headers, exhaust and turbochargers.
• Turbo influence leads to other upgrades.
  • Boost
  • Wideband air/fuel ratio
  • Fuel pressure, oil pressure and oil temperature gauges
• Electronic tuning products
  • Data loggers
  • ECUs
  • Boost controllers
  • Injectors
  • Air/fuel ratio meters
• Nitrous oxide systems
• Thermal tuning
• Heat protection
• Acoustical products
• Chemical products

Sports Compact Technology Drives Design

• The sport compact market segment was among the first to embrace the latest advancements in tuning and ECU technology.
• Technological innovation is the rule, not the exception.Tuners are likely to purchase instruments with advanced feature sets.
• Future of sport compacts will incorporate new technologies as standard equipment.

Sports Compact Scene Is Green

• Efficiency and green thinking are part of the speed equation.
• More concern about fuel mileage.
• CAFE standards become more stringent.
• Car manufacturers are producing more desirable compacts.
• A more passionate market wants to lessen its environmental impact.
• Energy-conscious society demands changes, which makes the sport compact future very promising.
• Market has the potential to grow tremendously.
• High-tech parts will redefine compact performance.

Sports Compact Numbers

• A young, enthusiastic customer base is buying parts, going to shows, and building custom vehicles.
• The market encompasses a wide range of new vehicles:
  • Mitsubishi Evo
  • Subaru WRX STI
  • Nissan Z and Infiniti G
• The market encompasses older, but still well-performing cars:
  • Mazda RX-7
  • DSMs
  • BMW 3-Series
  • VW GTI
  • Hondas and Acuras that helped build the movemen
• Customer base is ready to start spending.