Dynamometer Market

• A dynamometer investment will help a performance shop gain more market share.

• A dynamometer adds credibility.

• Gives serious shops advanced tuning capabilities;

• Enables shops to quantify power gains.

• Dynamometer prices have remained stable.

• Related equipment costs have also remained stable or gone down.

• Attractive finance rates are available.

• Dynamometers are available in a variety of configurations for a variety of vehicle types:

• Above-ground;

• Pit;

• Test cells.

• Understanding dynamometer needs and expectations:

• For some shops, the choice is related to the market and customer base.

• A versatile, expandable dyno may be necessary for shops with a diverse customer base.

• Return On Investment

• ROI: First-time buyers often experience a significant amount of new business.

• A dyno should be a profit center.

• Dyno ownership and overall business plan involves:

• Evaluation of upfront price vs. long-term cost of ownership and long-term effects of ownership.

• Physical installation and set-up;

• Business adjustments to take full advantage of the equipment.

• Knowledgeable employees:

• The most important step is training;

• Employees must understand equipment and all the variables;

• Most major dyno suppliers offer training to help employees get up to speed.

• Marketing Dyno Services

• Incorporate into the business plan;

• Offer services to shops and race teams;

• Use the dyno as a showpiece;

• Host Customer Events

• Open house or customer appreciation day;

• Dyno Day for local dealerships and car clubs

• Create tune packages incorporating dyno testing

• Free dyno runs with select purchases.