Advertise with Performance & Hotrod Business

Allow us to introduce you to 17,000 builders, retailers, and racers.**

They're passionate about performance vehicles: street rods, muscle cars, hot rods, classic trucks and performance engines and choose to make their passion their occupation. Focused on performance, quality and craftsmanship, this audience of speed shop owners, performance builders, and professional hot rod restorers represents the heart and soul of the performance aftermarket. They are information- hungry, tech-savvy, and have earned the trust of their customers heavily influencing which products these consumers buy.

They trust the Performance & Hotrod Business brand for industry information: 99% use the magazine and website for new product information; 89% say the magazine influences their buying decisions.*



Their business activities include*:

  • Street Performance Products
  • Hot Rod/Muscle Car Products
  • Hardcore Racing Products/Race Team/Tracks
  • Engine Building/Machine Shop Services
  • Restoration Products/Services
  • Suspension Components/Service
  • Fabrication Services/Chassis Building
  • Dynamometer/Tuning Services
  • Exhaust Fabrication/Products


Connect with your target customer with comprehensive and focused marketing options

Print Advertising

Perfect for building brand awareness, aligning brand with core industry content, reinforcing commitment to marketplace.

Prices range from $475-$6,110/issue


Ideal for building customer relationships, demonstrating products, techniques, and/ or equipment; launching new products.

Prices start at $1,650/booth

Online/eNewsletter Advertising

Reinforce your branding, drive website traffic, and build valuable mindshare with online readers.

Prices start at $295/placement

Choose From:

Direct Response Marketing

Deliver your specific message directly to professionals in your market; ideal for lead generation and communications requiring exclusive share of voice.

Price: $200/thousand names

Choose From:

  • Email Marketing
  • Direct Mail List Rental


Reader Survey, July 2014

** Magazine Rate Base, 2015


Call us at (800) 669-0424 or feel free to contact any one of our service team members directly:

  • Kent Bradley
    Group Publisher
    (800) 669-0424 Ext. 256
  • Jef White
    Executive Editor
    (800) 669-0424 Ext. 231
  • Eddie Wieber
    Managing Editor
    (800) 669-0424 Ext. 255
  • Michael Murray
    Associate Publisher
    (800) 669-0424 Ext. 233
  • Kristina Steiner
    Production Coordinator
    (800) 669-0424 Ext. 220
  • Becca Corona
    Ad Sales Assistant
    (800) 669-0424 Ext. 234