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Allow us to introduce you to 30,000 builders, retailers, and racers.**

They’re passionate about performance vehicles: street rods, muscle cars, hot rods, classic trucks and performance engines and choose to make their passion their occupation. Focused on performance, quality and craftsmanship, this audience of speed shop owners, performance builders, and professional hot rod restorers represents the heart and soul of the performance aftermarket. They are information- hungry, tech-savvy, and have earned the trust of their customers heavily influencing which products these consumers buy.

They trust the Performance & Hotrod Business brand for industry information: 97% use Performance & Hotrod Business magazine and website for new product information; 95% purchased a product they saw.*

Their business activities include*:

  • Street Performance Products
  • Hot Rod/Muscle Car Products
  • Hardcore Racing Products/Race Team/Tracks
  • Engine Building/Machine Shop Services
  • Restoration Products/Services
  • Suspension Components/Service
  • Fabrication Services/Chassis Building
  • Dynamometer/Tuning Services
  • Exhaust Fabrication/Products

Connect with your target customer with comprehensive and focused marketing options

Print Advertising

Perfect for building brand awareness, aligning brand with core industry content, reinforcing commitment to marketplace.

Prices range from $475-$6,110/issue

View Magazine Media Kit


Ideal for building customer relationships, demonstrating products, techniques, and/ or equipment; launching new products.

Prices start at $1,650/booth


Online/eNewsletter Advertising

Reinforce your branding, drive website traffic, and build valuable mindshare with online readers.

Choose From

Direct Response Marketing

Deliver your specific message directly to professionals in your market; ideal for lead generation and communications requiring exclusive share of voice.

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  • Email marketing
  • Direct mail list rental

Price: $200/thousand names

View Email Marketing Details

Content Marketing

Move from advertiser to trusted resource by educating your current and future customers on new techniques, sales and marketing tips, or establish a personal connection by sharing your company story.

Choose From:

Call for pricing!

* Publisher's Own Data, July 2013

** Rate base guarantee of 20,000 subscribers + 10,000 market-active bonus distribution

Additional Resources


Call us at 1-800-669-04241-800-669-0424 / 303-469-0424303-469-0424 or feel free to contact any one of the Performance & Hotrod Business service team members directly:

Whether your focus is street performance, hardcore racing or somewhere in between, Performance & Hotrod Business is designed to help performance retailers, tuners and engine builders get the inside industry information they need to stay ahead in this fast-paced market. Give your business the edge with our complete lineup of in-print and online offerings, including articles on important market segments and trends, profiles of successful speed shops, collections of hot new products and business advice to help with your everyday operations. Everything in the magazine and on the website is geared toward helping independent professionals in the performance and racing markets succeed in this ultra-competitive environment. Keep reading to learn how Performance & Hotrod Business can drive your company to the winner’s circle.

- Kent Bradley, Publisher

The Team

Kent Bradly - Publisher Jef White Editor Eddie Wieber - Managing Editor
Michael Murray - Associate Publisher Brittany Schwartz - Account Executive Kristina Steiner - Production Coordinator